NPR News: Should Hyping Edible Bugs Focus On The Experience Instead Of The Environment?

Should Hyping Edible Bugs Focus On The Experience Instead Of The Environment?
Research News
A new study shows that when ads made hedonistic marketing claims, such as "exotic" or "delicious," rather than targeting environmental interests, more people were willing to try eating insects.

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January 10, 2019 at 11:49PM
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