NPR News: 'Barbie' is pretty in pink — but will she also be profitable?

'Barbie' is pretty in pink — but will she also be profitable?
Warner Bros. and Mattel set out to create a movie marketing machine — including more than 100 brand collabs and viral social media campaigns — to build excitement for the film's July 21 release.

Read more on NPR Category: Arts & Life July 12, 2023 at 12:16AM Blog Beauty 24/7